LeverageBehavior Science
Why focus on behavior change?
Adults learn by doing, yet most corporate engagement efforts focus on communication, not activation. Both are needed. WeSpire uses proven digital techniques to increase employee’s ability, drive up motivation and then nudge people to take action.
Benefits to employees
Employees learn what to do, but also get positive social reinforcement from the platform, their peers and their leaders when they do it. That makes new behaviors more likely to stick and more likely to spread.
Benefits to leadership
Leaders can communicate directly and quickly with employees who are role-modeling desired behaviors and become part of the pro-social feedback loop. They gain visibility on which employees are driving positive change.
Benefits to program owners
Learning does not drive desired outcomes. Taking action, based on what is learned, is what drives impact. Whether it’s reducing emissions, volunteering and giving, being more inclusive, or improving wellbeing, a behavior based engagement approach gets the results you need.
Our younger generation of team members wanted to be a part of something bigger. WeSpire enabled us to touch so many people through social communications. I would encourage people to use WeSpire because it’s a great way to get employees involved!
